A logo is a sketched or graphically designed symbol, set in a specific typeface or font, and arranged in a unique way, with distinct colors, shapes, and designs to represent a company, product, organization, agency, or service. A logo, however, is more than just a graphic symbol. A logo is a brand identity image, or a tag of a company or product. A logo is a tangible concept that provides a company with a visual image, and that fosters recognition by consumers.

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There are so many corporations, products, services, agencies, and other organizations that use a logo to represent their image that the uniqueness and recognizability of a logo becomes a very important element. A logo is what helps customers remember the company or product, and is often what brings them back. The right logo can be one of the strongest marketing tools as it is a consistent image that consumers become familiar with, and that provides clarity to consumers and suppliers as to what the brand or product is. Examples of good logos are those that can be easily differentiated form other logos, and ones that are easily recognized due to their unique typography or distinctive coloring.

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